About This Project

Tamara launched Fit Family Incentive as a means to touch lives through physical fitness. Her business provides training programs via DVD, tips on how to stay fit and train via a blog, and information on how to eat right. Tamara was previously operating solely with her Facebook and Instagram accounts, but sought a way to expand her reach via her own website. She also wanted to start blogging as a way to write larger, more in-depth articles.

What We Did And How

We set Tamara up with a Content Management System which was simple for her to understand how to use, enabling her to blog and customize any page on the website at her convenience. Special consideration was paid to highlighting her most profitable workout system DVDs above-the-fold to encourage conversion. We also setup a large graphic rotator with oversized images to modernize the above-the-fold area.

Video content was embedded into the programs page which also included strong text descriptions, high-resolution graphics, and stand-out calls to action for product purchase.