About This Project

Community Chiropractic of Whitestone is a Queens, New York-based Chiropractic office boasting 30+ years of serving patients. Dr. Michael had no web presence for his business and was intent on putting a visual and informative website in place which primarily focused on attracting new patients and increasing his reach across search engines and popular business listing sites.

What We Did And How

We selected a simplistic and minimalist design for Dr. Michael leveraging a color scheme that coincides with the interior and exterior of his brick-and-mortar office. We collected valuable information such as practice information, personal information, services, payment methods, contact information, and others in order to display across the site appropriately. We took on-premises photos and integrated them into the design's hero banner to allow the customer to get an immediate comfort level with the office and space as soon as they laid eyes on the website.

Special care was taken to ensure all markup was efficiently created and SEO-friendly. We performed target keyword research on carefully selected keywords and key-phrases to determine which were most likely to succeed and which were best to avoid. Within three weeks communitychiropracticny.com was immediately ranking on the first two pages of Google SERPs (search engine result pages) for primary target key-phrases. After two months we ranked on the top page of Google SERPs for both organic search results and Google places results. These results have remained consistent to date.

We performed a reputation audit across all major websites and consolidated, corrected, and optimized all listings pertaining to Community Chiropractic. We continued on to add Dr. Michael's listings to any major directories that did not already list his business. All resulting in sustained top SERP placement in Google and a dramatic increase in prospect visibility and reach.